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Marketing

Sources of Data & Statistics

Using NAICS and SIC codes to search

Utilizing business databases' abilities to search by industry codes, such as the NAICS or SIC, can help you retrieve comprehensive results, whether you are looking for industry information or whether you are trying to identify businesses in a category.

  • Business Source Ultimate - Put the letters "IC" before the code to generate a NAICS-based search; either IC 561910 or IC "561910" will work. You will find articles related to the topic in trade publications and academic journals using BSU, as well as market research reports. If you do not know a code, you can search by keyword. Then either scan the NAICS/Industry tags on the left to limit your results, or click the title of a likely article. If a code is associated with the article, it will be hotlinked from the abstract, allowing you to expand your search to access any entry including that code.
  • Mergent Online - Boxes for searching by SIC (Standard Industrial Classification), NAICS (North American Industry Classification System), and ICB (Industry Classification Benchmark) are available on Mergent's opening screen. Select the appropriate radio button, key in the code and click search to get a list of companies in that category. If you do not know the relevant codes, a "Code Look-Up" tool is available for all three.

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