Management and Marketing

Manage Projects Successfully is a video designed to introduce you to project management. The success of a project comes down to planning. Be clear about the scope and objectives of the project you are managing, its timeframe and budget. Stay focused on the outcomes but be flexible as well and prepared to revise your original plan if there are problems or setbacks.

This DVD explores human resource management (HRM) strategies and examines how they work in practice. It discusses such topics as hard and soft HRM and looks at why HRM strategies fail, presents case studies of HRM, and explains the challenges of HRM, including recruiting, mentoring, disciplining, and firing employees.

Keith Rabois, Khosla Ventures Partner, discusses management and leadership in start ups on Bloomberg Television's 'Bloomberg West.'

This program describes multidisciplinary teams and emphasizes their utility in healthcare. It features vignettes and commentary from healthcare professionals and covers such topics as the qualities of effective teams, conflict management, and building team relationships.

Featuring interviews with healthcare professionals and offering illustrative vignettes, this program examines communication between healthcare providers. It outlines modes of communication and considers obstacles to effective communication.

When the Virginia Mason Medical Center in Seattle was losing money for the first time in its history, CEO Dr. Gary Kaplan turned to an unlikely place for help: giant automaker Toyota. Health correspondent Betty Ann Bowser reports on the hospital's success in lowering costs and improving health outcomes.

Marketing explores marketing through trade shows, traditional media, and new media as well as getting to know your customers.

This video will explain how to use email marketing to promote a product, service, or brand. This is considered by many marketers to be the most important way to collect and nurture leads, and yet it is overlooked by a lot of individual creators and bigger businesses.

Revealing the secrets of successful global brands who all have completely different approaches to marketing, including Twinings, Nokia and Unilever.