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Books
Bridging the Culture Gap by Chris Fox; Penny Carte(EBSCO eBook) Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator.
ISBN: 9780749452742
Publication Date: 2008-08-01
Global Business Etiquette by Jeanette S. Martin; Lillian H. ChaneyGlobal Business Etiquette is a resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction.
Call Number: 395.52 M37 2006
ISBN: 0275988155
Publication Date: 2006
Kiss, Bow, or Shake Hands - Sales and Marketing by Terri Morrison; Wayne A. ConawayKiss, Bow, or Shake Hands: Sales and Marketing shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world